Blog Post

10 Powerful Vocabulary Words to Use in a Sales Conversation

In sales, the words you choose can make or break a deal. While “thank you” and “please” are essential, there are other powerful words that can elevate your conversations, build trust, and drive results. Here are 10 vocabulary words to add to your sales toolkit, along with examples of how to use them effectively:

1. Request

Why It Works: “Request” is polite yet assertive, showing respect for the other person’s time and input.
Example:

  • Instead of: “Can you send me the details?”

  • Say: “I’d like to kindly request the details so we can move forward.”

This subtle shift positions you as professional and considerate.

2. Suggestion

Why It Works: “Suggestion” frames your ideas as collaborative rather than pushy.
Example:

  • Instead of: “You should try this solution.”

  • Say: “Based on what you’ve shared, I’d like to make a suggestion that could address your challenges.”

This approach invites the client to consider your input without feeling pressured.

3. May I?

Why It Works: “May I?” is a polite way to ask for permission, showing respect for the client’s boundaries.
Example:

  • Instead of: “Can I explain how this works?”

  • Say: “May I walk you through how this solution works?”

This phrasing demonstrates professionalism and courtesy.

4. Let’s Process This Together

Why It Works: This phrase emphasizes collaboration and teamwork, making the client feel like an active participant.
Example:

  • Instead of: “Let me explain this to you.”

  • Say: “Let’s process this together so we can find the best way forward.”

This creates a sense of partnership and shared decision-making.

5. Let Me Get Back to You, Give Me a Day

Why It Works: This shows you’re thorough and committed to providing accurate information.
Example:

  • Instead of: “I don’t know, I’ll check.”

  • Say: “Let me get back to you with a detailed answer. Give me a day to ensure I provide the best solution.”

This builds trust by demonstrating diligence and reliability.

6. Unpack

Why It Works: “Unpack” encourages deeper conversation and understanding.
Example:

  • Instead of: “What do you mean?”

  • Say: “Can you unpack this for me? What do you mean when you say you’ve had a hard time trusting similar solutions?”

This helps you uncover the client’s true concerns and address them effectively.

7. Choose

Why It Works: “Choose” empowers the client by presenting options and guiding them toward a decision.
Example:

  • Instead of: “You should go with us.”

  • Say: “We have a choice here. We can choose not to do business together, or we can choose to work together. Would it be fair to say we’d like to do business together? Great. So, let’s discuss what we need to do to make this work for both of us.”

Then, present three choices:

  1. Go with the competitor: Discuss the pros and cons.

  2. Do nothing now: Highlight the cost of inaction.

  3. Go with us now: Showcase your unique value and ask, “How much do you value each of these benefits?”

This approach simplifies decision-making and positions your solution as the best option.

8. Partnership, Not One-Night Stands

Why It Works: This phrase emphasizes long-term value over short-term gains.
Example:

  • Instead of: “We’re the best option.”

  • Say: “We believe in building partnerships, not one-night stands. Our goal is to create long-term value for your business.”

This reassures the client that you’re invested in their success.

9. Discover

Why It Works: “Discover” frames the conversation as an exploration, making the client feel heard and understood.
Example:

  • Instead of: “What do you need?”

  • Say: “Let’s start with a discovery phase. What’s your risk tolerance? What kind of returns are you expecting? What do you want to achieve with this investment?”

This helps you tailor your solution to their specific needs.

10. Explore

Why It Works: “Explore” invites collaboration and curiosity, making the conversation feel open and dynamic.
Example:

  • Instead of: “Let’s talk about this.”

  • Say: “Let’s explore this together to find the best solution for your goals.”

This creates a sense of teamwork and shared discovery.

Conclusion

Words are powerful tools in sales. By incorporating these 10 vocabulary words into your conversations, you can build trust, foster collaboration, and guide your clients toward confident decisions. Remember, it’s not just about what you say—it’s about how you make your clients feel.